Choice Supermarket
Malaysia
A local grocery refined with calm, order & friendly convenience
The design for Choice Supermarket reimagines the typical corner grocery as a clean, accessible retail environment that marries practicality with quiet sophistication. The layout is considered to make daily shopping smooth and accessible while offering a sense of ease uncommon in standard supermarkets. Through efficient zoning, clear circulation and well-chosen finishes, the space offers a retail experience that feels thoughtful, calm and unassuming yet elevated.
Size900sqm
typeRetail
Features
Defined zone layoutIntegrated shelvingClear lightingDurable finishes
A customer journey that feels familiar and effortlessly clear
Upon entry, shoppers are greeted with wide aisles and clearly defined zones for fresh produce, refrigerated goods, pantry essentials and checkout. The design guides movement intuitively from arrival through browsing to purchase. Lighting and layout combine to create a sense of openness and visibility. Shoppers feel neither rushed nor overwhelmed. The overall experience is approachable and straightforward, allowing customers to move through their routine with calm and clarity.
A customer journey that feels familiar and effortlessly clear
Upon entry, shoppers are greeted with wide aisles and clearly defined zones for fresh produce, refrigerated goods, pantry essentials and checkout. The design guides movement intuitively from arrival through browsing to purchase. Lighting and layout combine to create a sense of openness and visibility. Shoppers feel neither rushed nor overwhelmed. The overall experience is approachable and straightforward, allowing customers to move through their routine with calm and clarity.
A retail fit-out defined by functionality, durability and quiet detail
Where practicality and subtle aesthetic meet.
Surfaces were selected for resilience and ease of maintenance. Flooring is robust and uniform, allowing for heavy foot traffic. Storage shelving and refrigeration frames are rational, unobtrusive and neatly integrated into the layout. Lighting is soft yet clear, ensuring product visibility without harsh glare. Signage and wayfinding are subtle, with simple typography and restrained colours. Finishes and fixtures are chosen to support everyday use while offering a restrained sense of quality. The result is a supermarket interior that respects both customer flow and aesthetic calm, giving the everyday act of shopping a sense of ease and dignity.
A retail fit-out defined by functionality, durability and quiet detail
Where practicality and subtle aesthetic meet.
Surfaces were selected for resilience and ease of maintenance. Flooring is robust and uniform, allowing for heavy foot traffic. Storage shelving and refrigeration frames are rational, unobtrusive and neatly integrated into the layout. Lighting is soft yet clear, ensuring product visibility without harsh glare. Signage and wayfinding are subtle, with simple typography and restrained colours. Finishes and fixtures are chosen to support everyday use while offering a restrained sense of quality. The result is a supermarket interior that respects both customer flow and aesthetic calm, giving the everyday act of shopping a sense of ease and dignity.
