Rare
RARE 💛, Perth’s creative and purposeful digital marketing agency, has long been recognised for its ability to inspire positive change through its unique blend of passionate curiosity and purposeful creativity. Known for crafting campaigns that truly make a difference, Rare consistently pushes the boundaries of innovation in the digital marketing world. So, when BHO Interiors was given the opportunity to reimagine Rare’s West Perth office, we were eager to bring the same level of creativity and energy to their physical space that the agency brings to its work.
Our goal was to redefine, reinvigorate, and re-energize the office, creating an environment that not only reflects Rare’s forward-thinking ethos but also enhances productivity and fosters collaboration. The redesign was centred around a cutting-edge modern look, carefully tailored to the needs of a dynamic, creative team. BHO Interiors set out to craft a workspace that was as inspiring as the campaigns Rare is known for, where every element serves a purpose and every corner of the office is a space for creativity to flourish.
The reception and waiting areas were transformed into welcoming, sophisticated spaces that make an immediate impression. Timber panelling was introduced to add warmth and texture, bringing a touch of nature into the office while maintaining a sleek, modern aesthetic. Paired with contemporary furniture, a statement feature rug, and carefully curated lighting, these areas now offer a perfect blend of comfort and professionalism. The reception space is not just an entrance but an introduction to the creative energy that defines Rare—a place that invites visitors to feel right at home while also setting the tone for the agency’s innovative spirit.
Beyond the reception area, BHO Interiors introduced two new breakout areas designed to promote informal discussion and creativity. These flexible spaces are key to fostering collaboration and allowing team members to step away from their desks to brainstorm or simply unwind. The breakout areas feature large blackboard walls—a deliberate choice to encourage spontaneous idea-sharing, note-taking, and sketching in a relaxed, open environment. These blackboard features provide a creative outlet, transforming the walls into blank canvases where ideas can flow freely and be captured in real time. The combination of these creative spaces with comfortable, versatile seating ensures that employees have the freedom to collaborate in ways that suit their work style, whether it’s a quick chat, a brainstorming session, or a moment of individual reflection.
Throughout the office, we carefully selected materials and finishes that reflect Rare’s ethos of purposeful creativity. The use of clean lines, neutral tones, and innovative lighting solutions ensures that the space feels both contemporary and timeless. Every detail, from the ergonomic furniture to the tailored lighting, was chosen with the intent of creating a space that supports productivity and well-being. The office now feels more like a creative hub than a traditional workspace—a place where ideas can be nurtured, collaboration is encouraged, and every team member feels inspired to do their best work.
For the BHO Interiors team, this project was a truly exciting and rewarding challenge. We were thrilled to have the opportunity to collaborate with an agency that shares our passion for creativity and positive impact. The result is a modern, flexible workspace that embodies the essence of Rare—a place where creativity and purpose come together to spark meaningful change. This was a “rare” design in every sense of the word, and we couldn’t be more proud of the final result.
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